Some might argue that you don’t tamper with a classic, but we think
there’s nothing wrong with a group of talented designers breathing new
life and form into the original NO-FUR icon, and drawing
much-needed attention to the
message behind it.
You are a creative genius who is about change an industry, and we thank you in advance.
WHAT & WHY:
Long before Lady Gaga wore a coat of dead Kermit The Frogs or Lindsay Lohan wore a bag of white flour on her head (and jacket) – the original anti-fur accessory was a pin designed in the 1970’s with the message “Real People Wear Fake Fur”. But even as early as the 1920s, when raccoon fur coats were all the rage, Broadway starlet Minnie Maddern Fiske took up vocal opposition to fur on behalf of animals trapped or farmed for their pelts.
WHO:
Thurston Moore (Sonic Youth), the legendary artist Peter Max, John Bartlett, Stella McCartney, Brice Partouche (April 77) and Victoria Bartlett (VPL) are among those who are already lending their efforts to this project. Many renowned names will follow. Joshua Katcher, founder of The Discerning Brute, initiated PINNACLE in 2010, and has been reaching out to a select group of fashion designers and other creatives to make this initiative successful.
“In our time of worldly awareness, we can do better, by not torturing just for a coat. PINNACLE is a great way to show your heart, and make a statement with fashion.” – Karolina Karolina Babnczynska, Ford Models“
"I am a lover of life...there is no true need for animals to be bred for the sake of their fur, for the sake of fashion. These little pins can bring awareness. These little pins are a sign of compassion, of respect, and love of the life that surrounds each and every one of us." -- Adam Erick Wallace, Ford Models
HOW TO GET INVOLVED:
Help PINNACLE become the radix for a potent and fashionable
stand against the dark forces of the fur industry, and
in the process, we’ll all get closer to our ultimate goal: ending
the unspeakable horrors that fur-bearing animals endure, inherent in
fur production.
It’s simple: you design a killer pin or accessory. It can be one-off, or something that goes into production. Whether you use metal studs, wood, Swarovski crystals, faux-leather, or printed graphics, this is an opportunity to really make the anti-fur message desirable, wearable, and powerful:
- Design a pin or any accessory that symbolizes your anti-fur sentiment in any way you see fit, for men or women.(obviously, don't use any animal-derived products to make it).
- Capture an image of the pin/accessory on a model or by itself, as a photo story, or as one single image.
- Make pins available to consumers on your website or in your store - or just make one as an art object / statement piece to look at in a gorgeous photo.
- Send the image of your accessory, along with an image of yourself and a brief statement expressing your anti-fur position, to Design@ReinventTheicon.com
