‘Eco-friendly’ Fur Ad Banned

According to The Guardian, “An ad campaign claiming that it is “eco-friendly to wear fur” has been banned, after the advertising watchdog dismissed assertions that choosing fur is good because it “lasts a lifetime” and “helps conservation”.

The ASA (Advertising Standards Authority) is an independent European council that makes sure all advertisements are legal, decent, honest and truthful. After EFBA could not provide convincing evidence that their product would cause no environmental damage, taking account of the full life cycle of the product from manufacture to disposal, the ad was deemed misleading and has been banned.