I had the opportunity to ask the New York/Berlin – based band Notic Nastic, whose new album, Fullscreen has hard-hitting and dark electronic beats with passionate lyrics calling for free-thinking and collaboration, what they think of fur. Here is their response:
In the context of the modern world I’m always surprised to see that people are still wearing fur.
The average person is aware of the way in which fur is produced but I think that somehow, people who actually wear fur are in some sort of denial about the cruelty that is required to produce such an unnecessary product. In one sense, it seems selfish and mindlessly vain but ultimately, I think it is is a sign that many people are still unaware of what it really means to wear fur. Maybe one knows somewhere in the back of their mind that ‘something died’, but the context in which it died and the suffering and literal torture that a living breathing creature has gone though so they can have that coat -
I don’t think that the average fur wearer can actually ‘own’ or comprehend that truth, because I don’t think that the average fur wearer is a sadomasochistic psychopath – which is what you would have to be to consciously support such a thing.
The average fur wearer is probably a nice enough person who is functioning in total and utter denial.
The fur wearer is a convenient symbol for a world wide condition: an inevitable product of a society that has enabled them to see beyond the consequences of what they support. Fur, sweatshops, auto industry, meat, cheap fashion, unfair coffee, bottled water, cigarettes… you could go on forever with a list of things consumers can’t truly face or think about because the damage and the exploitation is too terrifying.
We could never OWN such things in a psychological sense if we want to continue ‘owning’ them in a physical sense.
The detriment and the suffering that so many industries cause on a daily basis is too painful to think about so we just don’t think.
And that is why people wear fur. (buy from sweatshops, eat meat etc. etc. etc.)
But maybe 2012 is a year of awakening. Denial is slowly becoming passe and you can see this reflected even in mainstream news coverage – consciousness is slowly shifting as consumers are becoming tired of manipulation and its subsequent damage.
In the past, revolution has been associated with violence but in the modern world, true revolution will only occur as the masses allow themselves to fall out of the modern trance, to become aware, to no longer be afraid of knowledge, to do a little research about what they support and to think independently.
If a mass revolution of knowledge and interest in truth truly occurs, then a day will come when no one will want something like fur anymore, as fur is merely symbolic of widespread ignorance and manipulation. Fur is trance moderne.
Break the trance!